Friday, July 27, 2012

SBI EXAM 2012 (Marketing Aptitude/ Computer Knowledge)



1.       A ‘Call’ in marketing jargon means
(1) a phone call                            (2) browsing the net
(3) to call on a prospect            (4) a call centre
(5) a place of worship
2.       The task of marketing involves
(1) opening new branches
(2) buying a company
(3) selling a company
(4) selling products and services of a company
(5) mergers

3.       Service Marketing is the same as
(1) relationship marketing
(2) transaction marketing
(3) passive marketing
(4) internal marketing
(5) instant marketing
4.       ‘Conversion’ means
(1) to convert losses into profits
(2) to convert profits into losses
(3) to change a product suitably to suit each customer
(4) to convert a prospect into a buyer
(5) selling products and services of a company
5.       The type of marketing involved in banks is
(1) transaction marketing
(2) service marketing
(3) commodity marketing
(4) ruthless marketing
(5) indifferent marketing
6.       Market space means
(1) place where goods are sold
(2) trade fairs and meals                          (3) road shows
(4) scope available for selling  (5) competition
7.       A ‘lead’ means
(1) a leash                     (2) a leader    (3) an interested buyer
(4) A DSA                       (5) competition
8.       ADSA’s (Direct Selling Agent’s) main job is
(1) to design products               (2) to sell to the target groups
(3) to do market survey            (4) to distribute profits
(5) to earn incentives
9.       Transaction marketing involves selling of
(1) mere goods                            (2) mere services
(3) ideas and thoughts              (4) repair work
(5) after – sales service
10.   A ‘Prospect’ means
(1) newly designed product                     (2) a team leader
(3) a likely buyer                                          (4) ATM usage
(5) internet transaction
11.   Marketing techniques include
(1) good arguing skills                               (2) good joking skills
(3) effective negotiation skills (4) walking skills
(5) story telling skills
12.   Service marketing implies selling of
(1) only goods              (2) only services     (3) web servers
(4) various commodities                           (5) goods and services
13.   Marketing channels means
(1) outlets from where sales takes place
(2) channel financing
(3) focusing sales on one single group
(4) home delivery
(5) courier service
14.   Market share means
(1) share capital of the company
(2) staff strength of the company
(3) employees stock option
(4) share price quoted in the market
(5) percentage share of business of the company, as compared to peers
15.   The target group of tractor loans is
(1) cold storage plans
(2) farmers with large landholding
(3) farm laborers
(4) agriculture colleges
(5) vegetable vendors
16.   “Cross – selling’ means
(1) selling to enemies                (2) selling new products
(3) reversal of sale                     (4) selling other products to existing customers                       (5) public relations
17.   The target group for an ATM – cum – debit Card is
(1) all primary school children
(2) all prisoners                           (3) firms               
(4) all existing and prospective customers         
(5) other bank’s customers
18.   The target group for a Car loan is
(1) all high income individuals
(2) all car dealers
(3) all students
(4) all BPL persons
(5) blind persons
19.   A Savings account with insurance benefit is
(1) a long term loan account
(2) a running overdraft facility
(3) a non – fund facility
(4) a type of remittance facility
(5) a value – added deposit account
20.   The leads for a car loan can be had from
(1) car manufacturing companies
(2) car dealers             (3) car owners
(4) car mechanics       (5) back office staff
21.   Which type of memory gets lost when you switch off?
(1) ROM                        (2) RAM (3) Cache
(4) Dynamic                  (5) Static
22.   What is the name of the program that controls the computer?
(1) The Operating System        (2) An Application Program
(3) A Browser              (4) The File Manager
(5) The Compiler
23.   Which type of network would use phone lines?
(1) WAN                        (2) LAN                  (3) WWAN
(4) Wireless                  (5) None of these
24.   What type of devices are computer speakers or headphones?
(1) Input                        (2) Input/Output
(3) Software (4) Storage           (5) Output
25.   Which type of memory holds the program to start up the computer?
(1) ROM                        (2) RAM (3) Cache
(4) Static                       (5) None of these
26.   A program for viewing web pages is called
(1) Word processor    (2) Spreadsheet                  (3) Protocol
(4) A browser               (5) Databases
27.   The term used to describe the intangible instructions that tell the computer what to do is
(1) hardware                (2) software                         (3) storage
(4) input/output          (5) None of these
28.   A computer tower is not
(1) a CPU                       (2) hardware                       
(3) the “Heart” of the computer            (4) a peripheral
(5) None of these
29.   A computer cannot perform which of the following functions?
(1) Addition                  (2) Subtraction    (3) Bake a cake
(4) Division                   (5) None of these
30.   Which of the following has the smallest storage capacity
(1) zip disk                    (2) hard disk         (3) floppy disk
(4) data cartridge       (5) CD
31.   What type of devices are CDs or DVDs?
(1) Input                        (2) Output             (3) Software
(4) Storage                   (5) Input/output
32.   Why has RAM been named like this?
(1) Because it is read and write memory
(2) Because it is volatile memory
(3) Because any of the locations in chip can directly be selected for storing and retrieving data and instructions
(4) Because it is non – volatile memory
(5) None of these
33.   What is the full form of URL.
(1) Uniform Reverse Location
(2) Universal Resolution Location
(3) Universal Resource Locator
(4) Universal Re – engineering Location
(5) United Resource Locator
34.   Easily relocatable language is
(1) Machine language
(2) Assembly language
(3) Low – level language
(4) Medium level language
(5) High level language
35.   Which of the following describes the characteristic features of SRAM?
(1) Cheap but slow
(2) More consumption of power and much costly
(3) Based on transistor – capacity combination
(4) Low consumption of power
(5) None of these
36.   Free cost of repair of software bug available at Internet is called
(1) version                    (2) Ad – on            (3) Tutorial
(4) FAR                           (5) Patch
37.   Which of the following is READ only disc?  
(1) DVD – R                  (2) DVD – ROM   (3) DVD – RW
(4) CD- R                       (5) None of these
38.   Which of the following is not a computer language?
(1) High – Level Language
(2) Machine Language
(3) Low Level Language
(4) Medium Level Language
(5) None of these
39.   The speed of clock frequency of a micro – processor is measured in
(1) hertz                        (2) baud rate        (3) CPS
(4) bits                           (5) bytes
40.   Normally which of the following is costlier?
(1) Server                                      (2) Notebook computer
(3) Personal computer              (4) Laptop computer
(5) Main frame computer

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